Why Need for Uniqueness Should Be Related to Conspiracy Beliefs
We argue that people high in need for uniqueness should be more likely than others to endorse conspiracy beliefs because conspiracy theories represent the possession of unconventional and potentially scarce information. Indeed, reference to secret plots is an inalienable dimension of what a conspiracy theory is really like (Douglas & Sutton, 2008; Keeley, 1999; Swami & Furnham, 2014).
